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Curl Manitoba and Sunrise Credit Union Logos

November 22, 2021

CurlManitoba and Sunrise Credit Union are pleased to announce a sponsorship agreement for live streaming of three of the most prominent curling events in the province.

Sunrise will be the exclusive financial services sponsor of the live streaming coverage of the Scotties Tournament of Hearts in Carberry, the Viterra Provincial Men's Curling Championship in Selkirk, and the TELUS Junior Men's and Women's Championship in Brandon.

“The history and heritage of curling in Manitoba has strong roots built on camaraderie, much like the history of credit unions in the province.  Right around the time that outdoor curling with cement-filled jam tins became a craze across the Prairies, credit unions were growing in size and number as groups of people helping people came together to help each other financially.  Supporting CurlManitoba is a natural fit for our organization,” said Sunrise Credit Union President & CEO Tim Klassen.  "The ability for us to help provide online access to watch these events will be significant for those who are unable to attend live events."

CurlManitoba will live stream approximately 35 games and more than 72 hours of coverage during the three events. Live streaming allows dedicated curling fans the opportunity to watch top-end curling on desktop and mobile devices if they are unable to attend these events in person.

“It will be great for curling fans across Manitoba and around the world to be able to see our best athletes competing for these provincial titles,” said CurlManitoba Executive Director Craig Baker. “In Manitoba, distance is a big factor in preventing friends and fans from attending in-person to support their team. Professional live-streaming is an important addition to our existing TV broadcast package as we try to ensure the widest possible access to this great championship curling.”

CurlManitoba has some of the highest provincial curling digital views in Canada with over 1.8 million total page views with 145,000+ visitors averaging four pages/session over 4.5 minutes.

About Sunrise Credit Union
Formed in 2008, Sunrise Credit Union offers personalized service to approximately 33,000 members across 20 branches. Sunrise Credit Union serves Baldur, Boissevain, Brandon, Cypress River, Deloraine, Grandview, Hartney, Holland, Laurier, Melita, Minnedosa, Oakburn, Reston, Sandy Lake, Shoal Lake, Ste. Rose du lac, Strathclair, Treherne, Virden, and Waskada.

About CurlManitoba
The Manitoba Curling Association, operating as CurlManitoba, is the provincial sport governing body for curling in Manitoba. We are a non-profit organization governed by a volunteer Board of Directors established to facilitate the promotion, development, and growth of the sport of curling in Manitoba. We are guided by our members, their expectations, and their trust in us to act as stewards of the sport.